Africa Entrepreneurship School – AES

Cash is king; Cash is the lifeblood of any business. Managing it well is one of your most important jobs as an entrepreneur if your company is going to survive and thrive.  Indeed, small business owners consistently say financial management is one of their biggest worries. Entrepreneurs named it as their second biggest challenge, after marketing and sales

Yet many business owners aren’t doing the basic financial housekeeping that could give them greater control over their company and more peace of mind,

For example, almost half of surveyed entrepreneurs say they don’t make financial projections for their business and compare them to actual results during the year.

Even profitable, fast-growing company can face a serious financial crunch while waiting for money to come in. In fact, it’s surprisingly common for profitable com­panies to go out of business because they ran out of cash. That’s why you often hear the expression “cash is king.”

This course is a guide to the basics of good cash flow management. And since 82% of the entrepreneurs we surveyed say they’re responsible for managing cash flow and financing in their company, this course is for you, clearly, if you want to improve your financial situation, you have to be motivated to do so. If you’re not truly motivated, you will have no drive to succeed and will most likely keep tossing the whole issue of financial planning into the ‘too hard’ basket, as so many people do. The fact that you are ready to take this course shows that you do have a genuine desire to understand and manage your financial affairs. On that basis alone, your chances of success are already looking pretty good.